Rights Chocolate

Start-Up Entrepreneur, Creative Director

The Inclusive Ecuadorian Dark Chocolate! Through an inclusive chain of sustainable production and sale of premium dark chocolate, Rights promotes an environment of inclusion and job accessibility for people with disabilities.

As one of the Entrepreneurs and Creative Director of this start-up project, my role was to design and manage the brand of the company, design the packaging, and provide Design Thinking research of the consumer and competitor's market.

For more information on this awesome project click here.

Skills Involved:
Business Design, Entrepreneurship Principles, Graphic Design, Packaging Design, Copyright, Content Creation, Art Direction.

The Challenges

To find cohesion and brand alignment with the rest of the creative team.
To communicate the concept behind this purpose-driven project.
To design the right product, and communicate the right message.
To pitch new ideas and solutions to the company's stakeholders.
To find the encouragement to start a personal business and become viable in the long-term.

The Process

Empathize: We started this project by empathizing with the group of people with disabilities we wanted to support: an Ecuadorian rural community of cocoa farmers.
Define: Data & Insights Translation. Problem framing. Data clustering. Insights Translation.
Ideate: Co-Creation workshops, concept creation, user personas.
Prototype: High-Fidelity Wire frames.
Test: case scenarios, user testing workshops, feedback.
Delivery: The "Final Experience" was developed around the insights gathered. We had a successful delivery of 4 products within a 10-week time frame.

Key Takeaways

Chocolate with a Purpose:
Rights Chocolate is a global chocolate brand that not only celebrates the richness of Ecuadorian fine aroma cacao but also honors and advocates for the rights of those who cultivate it. We have developed an inclusive employment model and provide fair trade to fine aroma cacao farmers with disabilities, helping to raise collective awareness of the valuable contributions people with disabilities make to society and the creation of exceptional products.

Workplace Inclusion for People with Disabilities:

Our inclusive chocolate production model is centered in the northwestern region of Ecuador. We collaborate with local farmers, promoting the implementation of workplace inclusion policies for people with disabilities at every stage of the production chain, from harvest to the production and commercialization of Rights Chocolate.

We work directly with cooperatives and grower associations, ensuring that the cacao is harvested ethically and sustainably.